Night Runner PRO Shoe Lights – Kickstarter Campaign Marketing


About Night Runner:

Night Runner was founded in 2013 with the intent of helping runners to more safely run at night and before sunrise. They developed a great product that is a rechargeable, water-resistant, lightweight, set of clip-on shoe lights. agencyTHE initially assisted Night Runner in preparation for their airing of Shark Tank in November 2016 by building an updated website and building digital marketing campaigns (specifically SEM, Facebook media campaigns, and programmatic media campaigns). After their airing on Shark Tank they saw sales skyrocket and social media engagement and feedback grow. Through this increased engagement with their customers and runners, and the companies internal conversations, they determined a Bluetooth connected version of their product would be developed.

We engaged with Night Runner to come up with a marketing plan for their Kickstarter campaign develop e-mail layouts and Facebook media campaigns to drive qualified leads to their Kickstarter page to convert more “pledges”. The Kick Starter campaign ended up getting funded 128% of the posted goal!