Sandcastle Home Care – Website Design


About Sandcastle Homecare:

Sandcastle Home Care based in Central Florida needed to increase the impact of their digital brand. Offering home care services for the elderly since 2013, they looked to increase the impact of their digital brand. They had already expanded into several counties throughout Central Florida, but were looking to have their website look & feel more professional and emote the compassion that they offer to their clients and their families.

Sandcastle engaged agency THE to drive the process of creating a responsive website with imagery, colors, and a layout that best illustrates the compassion they offer to these clients.

In launching the new website we were able to make navigation easier, on-site copy easier to read, and easier to convert website visitors through the use of a custom designed contact us widget that was available to visitors on any page of the website. We also coded the dynamic rendering of their most appropriate phone number and license number based on what county/area the website visitor was accessing the website from. Increases in the traffic (due to SEO improvements), lead generation, and inbound phone calls were in triple-digit percentages after launch.