Charisma Media – Amazon Marketing Services

About Charisma Media:

Charisma Media, a leader in the Christian Publishing space, was founded back in 1981. Fast forward to current times – Charisma has over 2,000 publications under it’s umbrella, distributed through major resellers including Barnes and Noble, Lifeway Christian, Amazon, and many others. With Amazon being a critical part of their total online sales strategy and launching the MEV (Modern English Version) Bible, a new Bible translation, they determined they needed more awareness and exposure on the world’s largest retailer and marketplace.

Charisma engaged agency THE in 2016 to consult on Amazon. The engagement includes:

– Optimization of Product Metadata
– Consulting on Amazon Product page and Amazon relationship items that will help grow visibility and sales
– develop the strategy for PPC campaigns through AMS (Amazon Marketing Services)
– Execution and ongoing management of all AMS campaigns

agency THE’s engagement grew after two quarters to not only include the MEV product line, but nearly all of their publications on Amazon. The Year-over-Year increase in total sales through Amazon in Q1 2017 versus Q1 2016 showed six figure YoY growth!