Imagine an Agency Where You

AgencyTHE is built on the foundation that data (good data—not just any data!) and technology are critical to scalable business growth. While data and tech are critical, so is creative that engages and excites. AgencyTHE takes this one step further with unique creative that drives market disruption. We’re here to be a growth partner to our clients to help them to achieve true growth, not single digit percentages.”

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Trusted by companies worldwide

Infinite Optimization

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A Difference Your Bottom Line Can See

 Data's the script, success is the story

  • Create Data Warehouse

    We begin by constructing a comprehensive data warehouse, centralizing your disparate data sources into a unified repository. This foundation enables advanced analysis and insight generation, essential for informed decision-making.

  • Mine Data & Analyze

    Through data mining and analysis, we transform raw data into meaningful insights. This comprehensive evaluation is essential for crafting strategies that are not only data-informed but also competitively advantageous.

  • Compare To Industry & Define Strategy

    Armed with insights, we compare your data against industry benchmarks, identifying areas of opportunity and competitive advantage. This comparison is crucial in defining a bespoke strategy that propels you ahead of the competition.

  • Launch & Optimize

    After launching, our attention turns to meticulous performance analysis and optimization. By constantly evaluating campaign effectiveness, we ensure that your marketing efforts are not only successful but also continuously improving.

Leadership

Led by a technologist with a retail and marketing background we are uniquely focused on profitability and results

  • Daniel Scala

    CEO / Founder

    A graduate of Rollins College, Daniel fell in love with the Central Florida region over twenty years ago. After graduating from Rollins, Daniel’s career presented him opportunities to work with emerging brands and several Fortune 500 companies. With a degree in computer science and vast experience in marketing strategy and execution, he brings a unique approach to marketing that utilizes technology and data to add context to his understanding of the advertiser’s market segments to achieve results. Daniel has directly managed advertising strategy and campaign execution for advertisers including: Apple, OfficeMax, Walgreens, Williams Sonoma Group, Neiman Marcus, and many others. He brings his vast experience in defining and executing digital, and offline to mold and train the agency THE team.